25 Jun 2020

NI Domestic Market Review Webinar

This webinar will be delivered by Conor Kavanagh, Genesis as part of Tourism NI's Tourism Enterprise Development (TED) Programme.

The tourism industry across the UK and Ireland has been severely affected by Covid-19.

As we move forward with recovery plans we will need to understand how the ‘new normal’ will impact our planning, both at an operational and strategic level.

A new NI Domestic Market Review has been produced following research carried out by an industry led Steering Group. The result is a detailed strategy with analysis of existing market intelligence.

This webinar, led by Conor Kavanagh from business advisory firm Genesis, will cover all aspects of the strategy and unpack the research in a meaningful way. The strategy will also be shared with all participants in advance.

A further follow-up session (date to follow) will allow you to use this research to shape your new tourism experiences, segmentation plans, pricing models and marketing channel management.

Full details for accessing this webinar will be provided upon registration.

Please note that places are limited to two representatives per organisation.

Register early to avoid disappointment.

To register please click here.