TED – Tourism Sales Series : Understanding your Routes to Market - From Connection to Conversion

This Webinar was delivered by Kate Taylor, Taylored Training, as part of Tourism NI's ongoing Tourism Enterprise Development (TED) Programme.

As small tourism businesses it is vital that we understand both the technical and emotional aspects of engaging with your direct customers, tour operators and online travel agents.

This Webinar went through the very practical steps of Clarity (understanding our markets), Compromise (being a partner rather than a client), Connection (REALLY understanding their needs) and Conversion (the follow up and turning leads into sales).

The session was interactive and we welcomed questions throughout which were picked up in a live Q&A segment at the end of the webinar.

If you missed this session, or wish to watch it again, you can view a recording of the webinar below.

Kate Taylor also recently recorded a series of SEO workshop sessions for Tourism NI which are now available. Click here to view. You will also find below a number of SEO factsheets which accompany these sessions.