8 Dec 2020

Search Engine Optimisation & Social Media for Tourism Businesses

TED Digital Webinars Series – Industry Refresher Sessions

This webinar was a refresher session re-covering the content delivered in June 2020, followed by a live Q&A opportunity with our expert speaker Paul McGarrity from Octave Digital. We also offered a limited number of one-to-one confidential advice call-backs with Paul for industry registered to attend this session.

The session outlined the key building blocks of successful use of Search Marketing and Social Media – covering paid and organic activity for tourism and hospitality businesses in the following areas:

Search Marketing :

• The power of consumer search
• Paid search marketing
• Search engine optimisation
• Case studies

Social Media:

• Opportunities for tourism businesses on social media
• Common pitfalls and challenges
• Best practice examples of tourism businesses on social media

This webinar was open to any businesses within the NI tourism and hospitality industry and was delivered as part of Tourism NI's Tourism Enterprise Development (TED) Programme.

If you missed this session, or wish to watch it again, you can view a recording of the webinar below.