- Google Maps - customer view of your business
- Google My Business - your control panel to manage Google Maps
- Google Search -where customers should find your business
- Google Translate - speak, scan or type for translations in 100 languages
- Google Photos or Drive - to back up your photos and videos
- YouTube - videos of your business and local area
- Google Analytics - gain insights into your web performance
- Google Ads - pay to have potential buyers find your business at the top of search
Using Google to Market Your Business
Google provides a range of tools that can be used to help in destination marketing. These can be used to tell your brand story, share your experience and to inspire your visitors as well as help generate new leads and sales for your business.
Google is currently made up of nine different products and has over one billion users.
Ciaran Connolly from ProfileTree looks at how you can be using Google to market your business.
Important Google products to be familiar with:
- Check Page 1 on Google –what do people see when they google your brand?
- Your Google Map profile should befully complete –Name, address, phonenumber,website address and your opening times.
- Add as many photos and videos (up to 30 seconds) as possible to your profile. Research shows profiles with more than 100 photos rank higher. The more you have the more chance of being found and converting into sales.
- Google adds new feature severy month
- Make a reminder in your calendar to check your profile and update it through Google My Business.
- Make sure you check your category and your description – are there new features you should mention, or old ones to remove? Different types of business have different features, at the moment the “Hotel” category has the most advanced profiles in Google Maps.
- Post every social mediapost you create onto your Google Maps profile and link back to your website.
- This helps Google understand what your business is about.
- Gives potential customers more content to review when searching for businesses like you.
- Use keywords and highlight key services you offer in the posts. Google will pull keywords and services from your profile and your website and may highlight these in your online profile.
- You can post offers, events, products and services.
- You can activate messaging for customers on your Google Maps profile –but these must be answered within 24 hours or you will lose this facility.
- You can customise an automated message to be sent to customers.
- You can share photos through messages and you can set up your account so multiple people have access to reply.
- You can turn on and off messages at any time – i.e. if you are unavailable for a period, Google will track your average response time – as Facebook currently does.
- Find out how many people are visiting your website from Google Maps by going to Google My Business and adding the below code as your website address. Replacetourismni.com with your own website address: https://tourismni.com/?utm_source=GMBlisting&utm_medium=organic
For further information on how to optimise your Google My Business listing check out the TED Programme Webinar.