The domestic market will be key to the sectors recovery. For practical reasons the NI consumer will be highly unlikely to travel overseas for holidays in the near term.
It will be a very different tourism landscape post-Covid 19, however, effective industry collaboration will be central to Northern Ireland’s recovery as a tourist destination.
Video is versatile so it makes it easy to share across multiple platforms expanding your potential audience.
Google provides a range of tools that can be used to help in destination marketing.