Experience Development Programme (Audio Equipment) 2020-21

The Programme is designed to provide financial assistance to Northern Ireland Embrace A Giant Spirit aligned operators to enable them to compete and meet the demands of the market through investment in audio equipment.

The programme opens on the 5th February 2021 and the closing date for completed applications is 3pm on the 24th of February.

Under the Tourism (Northern Ireland) Order 1992, Tourism NI is empowered to provide selective financial assistance to the tourism sector in Northern Ireland.

In 2019, tourism in Northern Ireland was a successful £1bn industry, employing 65,000 people. Tourism NI had just launched the new experience brand, Northern Ireland: Embrace A Giant Spirit and the industry had responded with great enthusiasm and momentum.

The new brand brand is coming to life through a collection of new and unique experiences which pass through a 5-stage process (please refer to Annex 1) to ensure that they are showcasing the very best that Northern Ireland has to offer to the world, from walking tours and historical homes, to food and drink experiences.

The impact of COVID 19 has been devastating to the tourism sector and it is unlikely that we will return to pre-crisis levels for a number of years. Over the next number of years, the tourism marketplace, from both a destination and individual business perspective, will be fiercely competitive.

This programme is one of a number of initiatives that aim to help the NI tourism industry to rebuild, recover and compete in the changed environment.


About the Scheme

The overall objective for the programme is to enhance the delivery of the EaGS experiences to enable them to compete and meet the demands of the market through investment in audio equipment. Potential outcomes include the delivery of enhanced experiences and improved capacity management.

The amount of financial assistance available under this programme is up to a maximum of £5,000. Tourism NI financial assistance will not exceed 80% of eligible costs.


Scheme Guidelines

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Please note, if you have previously used Tourism NI’s online financial assistance portal, you should use your existing username and password to apply. If you are a new user, please register to gain access to the form.

The closing date for completed applications is 3pm on the 24th of February. Applications forms will not be accepted after this time.

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