Activities & attractions

If you're a tourism business in Northern Ireland's activities and attractions sector, this section has the information to help your business grow. Discover business guidance, trainings and opportunities to support you.

Getting started in activities & attractions

How to develop and grow a viable and sustainable tourism business

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Understanding Outdoor Tourism

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Top Ten Tips for Starting an Outdoor Activity Business

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Building your attraction & activity business

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Growing your activities & attractions business

GROWING

Growing your visitor attraction

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GROWING

Visitor Experience Grading Scheme

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GROWING

Game of Thrones®

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GROWING

Developing tourism cluster groups

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Research & insights in activities & attractions

INSIGHTS

Outdoor & Landscapes Insights

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INSIGHTS

Visitor Attractions

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INSIGHTS

Visitor Attitude Surveys

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Opportunities in activities & attractions

Marketing

Promote your business on Discover NI.com

Find out how to create and manage your tourism product on our consumer website discovernorthernireland.com.

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Get involved with Tourism NI by sharing your stories and content

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Trends in the Outdoors

Trends in the Outdoors

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Grow your sales with the Tourism Exchange

Give your business better access to online sales channels at lower commission rates, so you can promote your offering cost-effectively and drive more direct bookings.

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